How to escape the race to the bargain basement
Proven Techniques To Avoid The Price Trap
Have you ever been involved in a tug-of-war with a client over price? Do you worry that your competition may underbid you and steal away your customers?
In this book, sales professionals will learn:
- How to create a value proposition that justifies a higher price in the customer’s mind
- How to build quality relationships that avoid pricing wars and shrinking margins
- Price positioning, not price negotiating
By creating a value proposition that justifies your pricing, you’ll ultimately be able to make more money for yourself and your organization.