How Complex Selling Really Works
Learn A Selling System That Works When There Are Multiple Decision-Makers
A “complex” sale in a business-to-business environment has more steps and more players than a simple person-to-person transaction.
In this book, readers will learn:
- How to help the buyer define and re-define what success looks like
- How to navigate a sale through a large organization where several levels of decision-makers need to approve it
- How to turn people who appear to be obstacles into potential allies and coaches
This book will help sales professionals easily plot a course through any type of sales deal, regardless of the complexity or number of decision makers. Readers will learn how to appeal to the motives of every buying influencer within a company.