How to turn your work force into a loyalty force
How To Become The Only Vendor Considered, And Keep That Advantage
Research shows that 75% of customers actually leave a supplier because of a reason other than dissatisfaction.
Readers will learn how to develop loyalty from their customer:
- By differentiating the relationship
- By consistently presenting solutions to agreed upon needs
- By presenting themselves as working for their customers, not for themselves
A customer is not really loyal to you until he or she has stopped shopping for the sort of products or services that you provide. Genuinely loyal customers are those who have gone deaf to your competitors’ appeals and enticements and “limited-time special deals.” Their relationship with you is too valuable for them to consider giving up.
- Only 25% of customers who defect from a company say they left for a lower price—but 50% of company executives think that’s why their customers defect.
- Only 10% of customers leave because their needs have changed. Companies think a full third of their clients leave for that reason.
- 75% of customers actually leave a supplier because of the lack of a solid business relationship. But only 20% tell the company that this is why they’re leaving.
Source: The Sales Board, Inc.
Learn the difference between satisfied and loyal!