How to turn your sales force into a loyalty force
How To Become The Only Vendor Considered, And Keep That Advantage
Research shows that 75% of customers actually leave a supplier because of a reason other than dissatisfaction.
Readers will learn how to develop loyalty from their customer:
- By differentiating the sales relationship
- By consistently presenting solutions to agreed upon needs
- By presenting themselves as working for their customers, not for themselves
Masters of Loyalty is an easy-to-read sales training book in story format that delivers a step-by-step guide to creating not just satisfied customers, but loyal customers that are resilient to the competition. Sales managers can use these same techniques to build loyalty within their sales force.