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Action Selling Sales Training

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Who We Are

Action Selling - Who We Are:

Action Selling History

Action Selling was created in 1990 to identify and teach the selling skills that would have the greatest impact on sales productivity. Five years of initial research focused on developing a clear understanding of exactly which selling skills had the greatest impact on performance change. Five Critical Selling Skills emerged.

In 1995, we began assessing the knowledge and ability of salespeople in using these critical selling skills with our Benchmark Selling Skills Assessment. Our assessment technology has continually been refined and to date, more than 300,000 salespeople have been assessed, trained, certified, and then measured to validate our research. No other company has developed anything remotely comparable to this database of skill measurement and corresponding performance change.

The knowledge we have gained has been completely incorporated into the Action Selling training process. Action Selling has accomplished these major sales training innovations:
  • When we say that Action Selling teaches the Five Critical Selling Skills, this is not just a marketing boast. These skills are trainable, measurable, and have the greatest impact on performance change.
  • Action Selling transfers more skill into the field than any other sales training methodology. We accomplish this through our Sales Training Reinforcement program and our LearningLink Online Sales Training technology.
  • Research proves that once salespeople become certified through the Action Selling LearningLink, their performance improves at six times the rate of salespeople who are not trained on Action Selling.
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The Best Sales Management Process

Action Selling is a research-proven, 9 "Act" Sales Management Process that is easy to learn and highly effective when followed. It equips salespeople with a non-manipulative procedure for moving the sale forward - naturally, by following the decision making process of the buyer.

The Action Selling Sales Process

The Decision-Making Process of the Buyer

Every buyer goes through the same series of decisions. They are made in the following order:

  • Salesperson
  • Company
  • Product
  • Price
  • Time to Buy
 If the salesperson jumps out of sync with this natural progression, it becomes much harder for sales people to build rapport, value and trust. The results include: stalls, objections, long sales cycles, reduced margins and lost sales.

Action Selling provides a road map that salespeople can easily follow that matches the customer's buying process. When the "9-Act" Action Selling Process is followed, salespeople know how and when to use the 5 Critical Selling Skills as each buying decision is made.

How the Action Selling System Works

The reason why Action Selling is so effective in increasing sales and margin is because of the research proven content, the way we customize it to fit how your company does business and the long-term reinforcement program that insures newly learned sales skills are transfered to field success.

Read More: "What We Do"

Talk With A Trainer

Our Certified Training Experts are standing by to give you immediate answers to your questions. Please call 1-800-232-3485.
Action Selling is a tool to manage your entire sales force.